![]() ![]() If PUBG were to go free-to-play, more crates would likely be locked, requiring more people to buy keys in order to get the items inside, but that’s the price you pay for a free-to-play experience. Currently, some crates can be opened without the need for an Early Bird Key, which cost $2.50 and allow players to open locked crates such as the Desperado and Fever crates. With in-game crates and keys, PUBG already has a free-to-play monetization strategy set up. ![]() With all the publicity PUBG has had, there are likely a lot of people who have a passing interest in the game, but not enough to spend $30. Most people who are really interested in the game have likely already purchased it, but if the game went free-to-play those with even the slightest interest will probably download it. ![]() There is one way it could start to gain players again, however: join its battle royale brethren in the land of free-to-play. Whether these players are jumping ship to another battle royale game, or are done with the genre entirely, is difficult to gauge, but it looks like PUBG may have begun to fall from its pedestal. It’s not easy to compete with free things, and while PUBG’s still wildly successful, remaining the king of Steam with by far the highest number of active players, Fortnite has recorded even more concurrent players than its pay-to-play competitor.Īccording to Steamcharts, PUBG’s average player count decreased by more than 190,000 from January to February, a drop of more than 12%. This can be more profitable for a company than a one-time initial sale of a game to consumers. If you spread your player base as wide as possible, you’re likely to catch more whales who will spend hundreds, if not thousands, of dollars on loot boxes. With the recent rise of the lootbox, this business model may make financial sense. ![]() It’s been so successful that Epic Games, the developer behind Fortnite, decided it would be better to release its battle royale mode for free rather than compete directly for sales. Now, H1Z1, another player in the battle royale genre, is changing its business model to be free-to-play after its player base shrank more than 90% since the release of PUBG and Fortnite. There’s no denying that PlayerUnknown’s Battlegrounds has been a success by any definition of the word. ![]()
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